Netflix is Taking Over
Posted on February 10, 2009
By Joe Miller |
How much do you pay for cable? Exactly. Diane Mermigas, over at MediaPost, wrote on the factors that have created a perfect storm that is allowing Netflix to take an increasing share of business from subscription-based services and other traditional content distributors. Among the circumstances contributing to Netflix’ growth:
- Slowing growth of pay t.v.–from 11% in 2008, to 5% projected for this year.
- 9.4 million subscribers have already signed up for Netflix’ streaming service, even though it has not yet been completely rolled out.
- More older Americans are using internet and wireless services, thereby expanding the market for Netflix’ streaming services.
More here.
