Will McDonald’s TV be Good for African-Americans?

McDonald’s announced today that it will launch an HDTV station in its restaurants. The stations will feature local content.  The channel is expected to reach 18 to 20 million customers per month. A recent study shows that predominantly African-American communities have an average of 2.4 McDonald’s restaurants per square mile, compared to 1.5 restaurants in predominantly white neighborhoods.  African-Americans also watch the most TV, with 7 hrs. and 12 minutes per day, compared to the national average of 5 hrs. and 11 mins. per day.  Minorities are also avid mobile users.  If the station does well, mobile apps allowing customers to access McDonald’s programming anywhere are just around the corner.  Is this a good thing for low-income African-Americans who rely on cheap fast food to survive?  What are health food establishments, such as Whole Foods, doing to reach low-income African-Americans?