NBCU to Handle NHL Ad Sales

NHL will never have to worry that Comcast will pull NBC’s signal during a retransmission consent impasse—Comcast owns the broadcast network and NBCU has some skin in the game.  No other other broadcast network has this kind of leverage.    However, I doubt other MVPDs would be satisfied with self-regulation in lieu of an entire revamping of the retransmission consent rules— unless, of course, they started buying up broadcast networks themselves.